Having your own website is liberating. You have a place that people can go to that explains what your company or service is all about. With that, you now have entered into the unchecked arena that is the online search results.
With all of these competitors and similar sites, it might seem impossible to increase traffic to your site. But if there’s anything we know how to do at Social Agency it’s just that!
Firstly, there are several things that you can do to increase the traffic to your site. Anything and everything can be optimized on a site and yet they often aren’t. Because of this, we have broken up our list into things you can do on the page and off!
1. On-Page Optimization
On-page optimization has everything to do with what the viewer can see. From content to image sizes, it can be optimized for user experience and search engines alike. The following tools are great ways to judge and determine what makes a great page: Google Pagespeed Insights and Pingdom to determine page-speed and image sizes, and we will use the Yoast plugin for content optimization.
For the sake of on-page studies, we will use aventurabrakesandauto.com
2. Pagespeed Insights
Having a fast-loading website can increase your search engine and decrease bounce rates and with all of the answers conveniently on this page, it makes it much easier for appealing to search engines.
3. Pingdom Tools
Another site that you can use is Pingdom! Which has a very similar style, but much more thorough answers? Here you can see a similar performance grade but a lower overall score. This is because Pingdom judges based on the page itself and not how it works with search engines.
At the bottom of the page, you can see a much more detailed readout as to what is causing problems on your page. You can see where the page completely failed, and what parts of the site are taking so long to load and why. This is much more detailed in its responses and can lead to a little more…. Insight.
Yoast is a great tool used for on-page optimization. It allows you to manage the content and the images on your page. It offers a red, yellow, and green light system that shows when content needs a little more optimization and where you can improve.
It judges your content based on the usage of headings, titles, linking, keyword density, meta tags and much more. It is also a powerful sitemap generator and redirect tool.
While this program is incredibly useful for SEO and content creation, it is also a hotly debated topic. Some people believe that some of the features such as outbound linking don’t carry as much weight as Yoast says it does.
5. Off the Page
Now that we’ve optimized and increased traffic on the page with useful tools such as PageSpeed Insights and Yoast. It’s time to work on problems on the off-page. These are known primarily through Backlinks and Social Media.
In the world of SEO, backlinks are key. Achieving backlinks is the biggest hurdle for most websites. While there is no plug-in or easy way to generate backlinks, they are still highly important.
Backlinks are when another website links out to your website as an aspect of authority. That website is saying that ‘this (your) website knows their stuff.’ Google sees this as sites understanding information.
Backlinks can be achieved through being the authority on a matter, hiring bloggers to write about your site, creating well funneled internal linking, and infographic backlinking. These are just a few of the most traditional ways, but anytime you can get a backlink means you are improving the strength of your website on the search engines.
7. Social Media
Similar to Backlinking, having social media linked to your page can significantly improve your page’s authority. First of all, when we perform a Google search for the keyword ‘Social Media’, half of the page is dedicated to the Google + page of Social Agency, within that half-page includes linking to our Facebook as well. Out of the top ten results, one goes to our website; three go to our social media via Yelp, Facebook, and Instagram.
Social Media undoubtedly has a positive effect on your website’s authority, but that doesn’t mean you can just make a page and then leave it alone. We recommend at least three posts/tweets a week to show that you are active and promoting you as a brand.
Atop that, local rankings are greatly improved through the Google Location pages. You can improve a number of people search for you based on location-based relevance, which is incredibly important.
8. Social Agency
Owning your website is a huge undertaking, but it can be incredibly rewarding. Bringing your business to the online marketplace is a competition. Fighting for your search engine rankings and relevance in social media is an everyday struggle.
But with Social Agency, we offer services that guarantee results. Our Social Media Marketers, Content writers, and Brand Managers ensure that your site and social media will be optimized for your future clients.