When it comes to advertising, technology has always played a vital part in its dispersal and attainability. From flyers saying the local hardware store is having a sale, to pop-up ads appearing on your phone, technology has made advertising so much more readily available.
It did not take long for companies to realize the value of utilizing social media platforms to get themselves noticed. This led to Facebook offering its “Pay-Per-Click” or PPC campaigns.
This being said, being wary of something new is understandable, so we are here to go through what exactly a Facebook PPC campaign is, and if it is worth it.
What is a Facebook PPC?
Let us go over what exactly this is. A Facebook PPC is a form of advertising in which a company pays Facebook Advertising only when the ad is clicked. Based on the audience or keyword selected, the company advertising will pay X amount each time their ad is clicked.
This cost is determined by how many people you can reach, and how competitive the audience is. These ads can be used in a variety of spots on Facebook; this includes both desktop and mobile newsfeeds, the sidebar, and the audience network.
Advantages of Facebook Advertising
Large Audience – Facebook has over 2 billion members, with more and more people signing on every day. With such a high rate of traffic, this will allow for even higher viewing of a company’s advertisement.
Extensive Analytics – It allows you to gauge the effectiveness of your advertisement in real-time by using many metrics available in Facebook ads manager.
Variety – The phenomenon known as “Ad Blindness” occurs very often online. This is when consumers have learned to tune out content where they feel like they are being sold to. Facebook’s visual platform can more easily combat this by creating attention-grabbing ads.
Proven Return on Investment – With regular updates on its algorithms to ensure that the right ads reach the right people, Facebook’s Return on Investment (ROI) is very high. Facebook ads have shown a 9.21% conversion rate across all industries.
Is it Worth it?
When it comes down to it, does the advertisement offer a higher investment than the cost of it?
If the answer is yes, then it makes sense that the advertisement is worth it. Though this seems more reliant on the traffic the ad receives, with Facebook being so accessible means that the ad will be seen by more people in a controlled environment.
With such high promise already recorded, it is pretty easy to see why Facebook PPC may be worth it.