What Do You Mean “Working”?
Using the term “Working” while addressing if your search engine optimization (SEO) is effective can come across as being rather vague. In this respect, you will need to define what a “working” campaign would be for your business. This will include:
Deciding Your Goals
What are you looking to accomplish with this SEO campaign? Is it merely for monetary gains and heavier online traffic? Are you looking for more brand exposure?
There are many questions you should ask yourself before jumping into a possible SEO campaign. Once you know what you are looking to accomplish, you can focus on the best process to reach this outcome.
SEO is a long-term strategy, focused more on staying power rather than fast hits that sputter out like an everyday fad. Consider the speed of your growth and the time you have already invested as variables when you ration your results and success. Expect to see few results at the outset of your campaign, a sudden explosion, and then to have your results level out.
You get what you give when it comes to online advertising and SEO usage. If you cobble together a sub-par un-optimized blog do not expect for your company to take off flying. Have a well-thought-out plan of attack, research your topics, see what trending keywords blend with what you are advertising, and make sure your posts are written and proofread to produce a well formulated and enticing read.
Measurements to Consider
These are the type of metrics that are measured to account for your online ranking:
Keyword Rankings – weighs your search engine rankings for targeted keywords and analyzes changes in that ranking over time.
Inbound Links – a hyperlink on a third-party web page that points to a web page on your website. These are important for SEO because search engines see multiple and relevant inbound links to a page as a sign that the content on the page is useful.
Organic Traffic – this is the number of people who visit your site after finding it in search engines. This tells you not only how much traffic you are generating organically.
Referral Traffic – Google’s method of reporting visits that came to your site from sources outside of its search engine. When someone clicks on a hyperlink to go to a new page on a different website, this is measured as a referral visit to the target site.
Online Growth & What To Expect
The First Month – you either will not see any or very little in the way of growth. It will take time to see the increase take effect.
The First Year – you should start seeing more meaningful results after the first six months or so. After a year you should see a significant expanse from where you were, and possibly break a positive on return on investment.
Keep Improving – you will see your ranking progression start to level off, as will your site’s traffic. You will have to make sure you are continuing improvements to sustain those results. Make sure you are aware of new algorithm updates, which will force you to make some changes to your strategy.