Knowing Your Audience to Gear Your Content

Constructing the best possible content is all about knowing your audience and how to engage them. Consumers want originality; they are tired of the same ads and sales-like pitches that come across their screen. Of course, the grumpy cat was great at first, but eventually, everyone forgot about that kitty and moved onto the next big thing.

Regardless of what business you have, content still reigns above other methods of marketing as long as you know how and who you’re engaging with. It’s not about selling or advertising directly to customers; content is to build and strengthen relationships with whoever is viewing it.

Who Are You Talking To?

If you’re marketing toward readers, then a blog is probably your best bet. A title that is short and sweet, subheadings that break up the information, and a personal touch are all components of creating quality content.

If your company sells a product or offers a service, an informational approach is a way to go. Educate people on your business and interact with them, so they feel like they’re cared for because they’re family.

Quality Control

Whenever someone types something into Google, Bing, Yahoo, or any other search engine, the content with the targeted keywords will come up towards the top of the list. You don’t want your content to be lost among the rest; you want it to stand out so potential customers will click on your site.

There are a few key components to look for:

  • Check for grammatical/spelling errors
  • Do your research and find reputable sources
  • Coordinate to the age group you’re targeting
  • Look at what’s currently ranking in that category

Let Social Agency Curate & Gear Your Content

Content can span across the net in various ways. Curating the information accordingly will help keep your content at the surface. There are hundreds of thousands of blogs, service and product pages, and it’s up to tip-top content to set your company apart.

Social Agency has learned the ins and outs of excellent content writing to make digital marketing a breeze.

Benefits of Integrating Social Networking into Your Business

In this day and age, communication on the internet spans from tweets and Instagram stories to Facebook messages and YouTube videos.

There are many different platforms to network your businesses for the consumer to be hooked. Social media and marketing go hand in hand for companies to reach potential customers boundlessly. The right branding will help put your business’s right foot forward.

Connection & Communication

One of the highest benefits since the advancement in technology is that there isn’t a platform that you can’t use to talk to people instantly. Getting your information on social networks is a great way to advertise for your business.

There is some planning that needs to be done before diving into social media.

Think about who is your target audience, what you’re hoping to achieve through social networking and the message you would like to get across. After you’ve concluded those factors, you can steer your company down the right digital marketing path.

Content That Keeps You In-The-Know

News locally and globally can be updated instantly, keeping your audience tied to your company. Content with a catchy headline and information that is pleasing to the eye is what will keep people coming back for more. Content is more than just good ole writing; it’s videos, images, and other kinds of engagement to keep the audience hooked.

Visuals get your message across without leaving any mystery lingering in a viewer’s mind. Once you’ve built up a consistent following, the flow of website traffic will increase, you’ll raise awareness about your company, and be able to manage the communication with your target audience better.

Integrate Social Networking Into Your Business With Social Agency

Let’s get down to it, the reality is, your competitors are doing it, too. Numerous businesses around the world are advertising through social networking. Social agency knows that connecting companies with customers is the highest priority.

Social networking is a fun, fresh way to let your customers feel like a part of the family.

Freshening Up Your Website

So, you have finally done it, you have your online business up and running, you have clients that love your product, you have it all; but how do you keep this going?

When it comes to ensuring that the momentum of your online business is continuously ascending you will need to make sure that your site is up to date, and organized correctly.

One thing many people forget to do after they have their new site up and running is to go back and check it over again. You will be surprised what you missed a fresh set of eyes has taken a look at your completed work.

Here are some post-launch website maintenance activities you may want to achieve.

Check Your Site’s Speed & Server Response Time

You may find out that your website’s speed, specifically page loadings, are not quite what you want.

You can have the rate improved by the company that helped build your site, or you can do it yourself with a tool like Google PageSpeed Insights, GTmetrix, and Pingdom’s Website Speed Test.

Implementing the improvements that these tools suggest will assist you in the improvement of your’s load time and will help you rank higher in search engines.

Check Your Images

You want to make sure that your images are loading correctly, that they are the correct size, and that you have not mistakenly uploaded duplicates of pictures. Ideally, you would use a program like Adobe Photoshop to optimize all of your images for web, but a WordPress plugin like WP SMUSH developed by WPMU DEV will assist you in optimizing your images using advanced lossless compression techniques.

Double Checking Your Site’s Content

Getting all of your site’s content up and ready may have caused you to overlook something. It is always good to review material with a fresh pair of eyes as to better identify any issues, such as misspelled words, improper grammar, or business information is incorrect.

View Your Site On Multiple Devices

In this world of technology, there are quite a few ways to view a business’ website. That being said, the site may not translate appropriately to these devices well, prompting customers to avoid using their more readily available methods, specifically their phone, to navigate your site.

Go back and double check to make sure your site is coming through swimmingly on these other internet mediums.

Get Noticed by the Web Crawlers

Do not worry; these spiders are not venomous, these are the kind of web crawlers you want noticing you, they are internet bits that systematically browse the internet, typically for web indexing purposes. They are used by search engines to perform optimization searches and helping the engines rank sites better.

A Dynamic XML Sitemap like ours (Generated by the Yoast SEO plugin) helps these web crawlers more efficiently determine your site’s structure, and better rank you.

How To Tell If Your SEO Campaign Is Working

What Do You Mean “Working”?

Using the term “Working” while addressing if your search engine optimization (SEO) is effective can come across as being rather vague. In this respect, you will need to define what a “working” campaign would be for your business. This will include:

Deciding Your Goals

What are you looking to accomplish with this SEO campaign? Is it merely for monetary gains and heavier online traffic? Are you looking for more brand exposure?

There are many questions you should ask yourself before jumping into a possible SEO campaign. Once you know what you are looking to accomplish, you can focus on the best process to reach this outcome.

Gauging Pace

SEO is a long-term strategy, focused more on staying power rather than fast hits that sputter out like an everyday fad. Consider the speed of your growth and the time you have already invested as variables when you ration your results and success. Expect to see few results at the outset of your campaign, a sudden explosion, and then to have your results level out.

Expectations

You get what you give when it comes to online advertising and SEO usage. If you cobble together a sub-par un-optimized blog do not expect for your company to take off flying. Have a well-thought-out plan of attack, research your topics, see what trending keywords blend with what you are advertising, and make sure your posts are written and proofread to produce a well formulated and enticing read.

Measurements to Consider

These are the type of metrics that are measured to account for your online ranking:

Keyword Rankings – weighs your search engine rankings for targeted keywords and analyzes changes in that ranking over time.

Inbound Links – a hyperlink on a third-party web page that points to a web page on your website. These are important for SEO because search engines see multiple and relevant inbound links to a page as a sign that the content on the page is useful.

Organic Traffic – this is the number of people who visit your site after finding it in search engines. This tells you not only how much traffic you are generating organically.

Referral Traffic – Google’s method of reporting visits that came to your site from sources outside of its search engine. When someone clicks on a hyperlink to go to a new page on a different website, this is measured as a referral visit to the target site.

Online Growth & What To Expect

The First Month – you either will not see any or very little in the way of growth. It will take time to see the increase take effect.

The First Year – you should start seeing more meaningful results after the first six months or so. After a year you should see a significant expanse from where you were, and possibly break a positive on return on investment.

Keep Improving – you will see your ranking progression start to level off, as will your site’s traffic. You will have to make sure you are continuing improvements to sustain those results. Make sure you are aware of new algorithm updates, which will force you to make some changes to your strategy.

5 Ways To Take Control of Your Online Listings

In an age run by technology, the only way a company can even hope to stay afloat, let alone succeed and grow is through an in-depth and thorough understanding of how to utilize the technology.

Regarding advertising, no other technological field has become more invaluable then that of the internet. The internet allows for companies and the buying populace to connect more efficiently and more often.

This is both a blessing and a curse, as poor online listings mean a company is falling under the gaze of the people they are trying to reach; this can spell the potential death of a company.

But fret not, for if your listings are not getting the traffic you are wishing they were receiving, allow us to share some tips and tricks for improving your listings viewer numbers.

1. Identifying Industry Hot Spots

Search for your site on an engine like Google and see what the results show you. Investigate other companies that offer the same goods or services that yours does and for those who sit higher in the search engine rankings, see what they are doing that separates them from your company. See what types of language, they are utilizing, and once you have the information you need, images, videos, and other multimedia can start to take steps in improving your own listing’s online visibility.

2. Claim It

Claiming listings is something every company should take advantage of when it comes to generating online traffic. Claiming listings allows you to take control of the information people are finding on these sites. You can then upload photos, update contact information, even share updates about promotions or specials you are having.

3. How to Reach You

It is vital that your company’s contact information is up to date and readily available to the public. You also want to make sure your contact information is up to date as well. This will allow for those looking to get ahold of you and locate your place of business a more natural and reliable way of doing so.

4. Reviews are Your Friend

Encouraging your fans to share feedback and interact with your business on review sites helps ensure the quality of user-generated content. This content will lead to a kind of authenticity of your company and the product you are providing, letting the populace know that you are the real deal.

5. Pay to Sponsor Listings

This will help increase the visibility of the best information on your most important platforms. You may want to consider this option after you identify the places where potential customers may be looking.

What You Should Know About Digital Advertising for 2018

It’s a new year, and it is time to get your business advertisement up and running. With this being the case, the digital world is where everyone should be looking to get the most out of advertising for their business.

But you may be saying to yourself “But I’ve never used the internet to advertise before, how can I use it to advertise on properly? I should just give up.”, well, do not lose faith yet as we are here to advise on how to advertise on the internet.

The State of Digital Advertising

Use Digital Ads to Aid

Watching a video, or listening to the audio of something can help incentivize people into wanting to buy your product. This can show how your product works and reassure the quality of your goods.

Hyperlocal Advertising

Utilize the apps, data collectors and media companies that make your physical location available to ad companies. This will assist those living in the more immediate vicinity to be able to see your location physically. This may not seem like a big deal, but this allows for a kind of legitimacy to your business.

Mobile Advertising

Making your advertisement available on mobile devices is key to becoming more recognized, as almost everyone has access to a mobile device in their daily life. Utilize the advertisement potential of apps, or mobile ordering for your products.

Utilizing the Open Web

Do not forget to use this untapped market, as the open web is far-reaching and home to your favorite blogs, news sites, etc.

Your Competitors are Doing It

The truth is, your competitors will continue to turn to digital advertising to increase awareness, influence the buyer’s consideration process, close new customers and nurture relationships with existing customers because digital advertising is scalable, accessible, affordable and robust.

As you plan for 2018, consider doing the same.

Is a Facebook PPC Campaign Worth it?

When it comes to advertising, technology has always played a vital part in its dispersal and attainability. From flyers saying the local hardware store is having a sale, to pop-up ads appearing on your phone, technology has made advertising so much more readily available.

It did not take long for companies to realize the value of utilizing social media platforms to get themselves noticed. This led to Facebook offering its “Pay-Per-Click” or PPC campaigns.

This being said, being wary of something new is understandable, so we are here to go through what exactly a Facebook PPC campaign is, and if it is worth it.

What is a Facebook PPC?

Let us go over what exactly this is. A Facebook PPC is a form of advertising in which a company pays Facebook Advertising only when the ad is clicked. Based on the audience or keyword selected, the company advertising will pay X amount each time their ad is clicked.

This cost is determined by how many people you can reach, and how competitive the audience is. These ads can be used in a variety of spots on Facebook; this includes both desktop and mobile newsfeeds, the sidebar, and the audience network.

Advantages of Facebook Advertising

Large Audience – Facebook has over 2 billion members, with more and more people signing on every day. With such a high rate of traffic, this will allow for even higher viewing of a company’s advertisement.

Extensive Analytics – It allows you to gauge the effectiveness of your advertisement in real-time by using many metrics available in Facebook ads manager.

Variety – The phenomenon known as “Ad Blindness” occurs very often online. This is when consumers have learned to tune out content where they feel like they are being sold to. Facebook’s visual platform can more easily combat this by creating attention-grabbing ads.

Proven Return on Investment – With regular updates on its algorithms to ensure that the right ads reach the right people, Facebook’s Return on Investment (ROI) is very high. Facebook ads have shown a 9.21% conversion rate across all industries.

Is it Worth it?

When it comes down to it, does the advertisement offer a higher investment than the cost of it?

If the answer is yes, then it makes sense that the advertisement is worth it. Though this seems more reliant on the traffic the ad receives, with Facebook being so accessible means that the ad will be seen by more people in a controlled environment.

With such high promise already recorded, it is pretty easy to see why Facebook PPC may be worth it.

5 Mistakes New Online Businesses Should Avoid

It is an exciting prospect; you are prepping your online business to take off finally. But this is your first outing into the world of online business and are unsure as to what to do, or more importantly what to avoid, to be successful.

To ensure that you are prepared for such an auspicious event we at Social Agency would like to give you some tips on some mistakes that should be avoided for your new business venture to take off running.

What Business Tactics Should You Avoid

  1. Don’t sweat the small stuff – Being in control and making sure everything is going off without a hitch is vital for a new business owner, but be sure you stay in power. Putting all of your focus on your new logo or your business cards not looking exactly how you wanted, though annoying do not require too much of your time. You should be focusing on tasks that your business needs to be completed to push itself forward.
  2. Be careful with your money – Though you are planning on making quite the return with your online business taking off and elevating you to new heights of income and business prestige, remember your current financial standings. Make sure you have a plan for recovering the funds you put into your company start-up.
  3. Too many “Free Samples” – Though it may seem like the right way to rope in potential clientele you want to be careful when it comes to giving out free samples. They may be free for others, for you they are another piece of merchandise that cost you money.
  4. Not understanding the time and effort – Do not underestimate the amount of time and effort it will take not only to get your online business off the ground but the attention you will have to devote to it to keep it afloat. Additional jobs will take the focus away from your new business needs from you.
  5. Having someone else run your online business – This is your business. You need to be in charge, hands-on and be the first person to do anything within the company. You should be the one deciding the company’s agendas, vendors, schedules, etc.

Starting up a new company is not easy, and will require a lot of attention, effort, and it may seem like you cannot do it. But you need to push through these doubts, nothing ever worth having will come easy.

3-Steps to Make your Business an Online Powerhouse

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