There are many terminologies thrown around in terms of establishing yourself in the online marketplace. Between the terms of SEO, PPC, social media management, and content marketing, it can be a little daunting to launch yourself onto the internet. But one of the most important aspects of these is content marketing, and it’s not as new or groundbreaking as you might think.
SEO, otherwise known as Search Engine Optimization, is an absolute necessity for the growth of your business. By creating a website and optimizing it for search engines, you can be more retrievable in the online marketplace than if you didn’t have it at all.
Keywords, in their original definition, are defined as ‘words the act as keys to code.’ While that is not the definition anymore, it does shine some light as to why it is used today. Keywords, also known as key phrases, are what people search for when they are looking something up.